People will charge what the market will bear.

What price will you pay for something?

The question may not be what price would you pay but do you have to sacrifice anything to get it?

If you test market a product by selling it at a cut rate just to get people to buy and let us just say that maybe you have figured out how to make the best powdered donuts in the world. No one knows your brand and so you don't have any so called major brand recognition going for you. You know that if you can get a little word of mouth started your going to have to get some sales, so you charge little to nothing letting grocery stores put out your product at loss leader rates and of course the cheap scates buy them, the bargain hunters, the frugal, and the spur/splurge buyers also purchase them. What is the percentage of those people who would be impressed enough to wom(word of mouth) for you. Are they good enough to be considered a delicacy and if you truly want the King lions share of the market, are you able and willing to work as hard as it takes too; as much as possible, ensure the continuous quality and low price of your product.

Without any of these things going for you company and/or your product will become a flash in the pan.

What would cause a person to continue to purchase your product. In order to conquer the market place you would have to realize that the product you sell must be available without pain to the most people. Let us presume then a number. 90+ percent.

Why 90%? Because the poverty level is fairly static at 20% of the population of the U.S., and of the 80 percent of people who are not in the poverty bracket approximately 98 % of them will have some family member or someone they care about in the poverty zone. Offend one in poverty or cause want in one of them and a large number of people are going to hear about it. God favors people in poverty and is likely to recompense them a whole lot faster than the rest of you.

The people in poverty are more likely to grouse about a situation than anyone else. I haven't decided what I believe about whether that is the reason they are poverty stricken or if there isn't some other reason, never the less this isn't about poverty but about how you can become King of powdered donuts and stay there so to speak.

By the way the name of the powdered mini donuts is Blue Bunny. $1.50 a bag at Walmart. If they can do all of these things and keep doing them they will own the powdered donut market.

Wow! I have eaten the best prime rib. I have drank the best wine. I have talked with some of the wisest men on earth sat next to presidents of major corporations at large dinner gatherings. I have had the opportunity to experience nearly everything I have ever desired to experience.I have traveled to interesting and exotic places and I have experience the greatest love and joy that any man can hope for. Now I can add powdered donuts to the list.

And you people called me a fool.

If God is in charge the desires of your heart will you have through out your life.